B2C Marketing Manager

TL;DR

B2C Marketing Manager (Marketing): Driving consumer growth, user acquisition, and retention in the Polish market with an accent on CRM strategy, data-driven experimentation, and marketplace balance. Focus on executing integrated growth campaigns, managing local partnerships, and leveraging analytics to optimize user LTV and conversion rates.

Location: Must be based in Warsaw, Poland (Hybrid role).

Company

A certified B Corporation and global marketplace app dedicated to fighting food waste by connecting consumers with surplus food from local businesses.

What you will do

• Design and scale CRM strategies across push, email, and in-app channels to drive activation and retention.
• Adopt a structured experimentation mindset to run A/B tests and optimize UX triggers and messaging.
• Execute local demand-driving activities to balance supply and demand in the Polish marketplace.
• Oversee local partnerships with influencers and brands to ensure measurable user acquisition.
• Collaborate with analytics and growth teams to identify funnel drop-offs and market opportunities.
• Brief creative teams and agencies to produce high-performing, data-backed campaign assets.

Requirements

• English and Polish: C1+ proficiency required for both written and verbal communication.
• Proven experience in CRM and performance marketing within a fast-paced digital or app-first environment.
• Deep familiarity with marketing automation platforms like Braze or MovableInk.
• Strong analytical mindset with experience in funnel analysis and product analytics tools like Amplitude or Looker.
• Ability to manage creative production and balance narrative storytelling with performance metrics.
• Genuine passion for sustainability and mission-driven work.

Nice to have

• Experience with social creative production tools like Canva, Gemini AI, or ElevenLabs.
• Background in marketplace growth or high-scale consumer apps.

Culture & Benefits

• Opportunity to work in a social impact company with a tangible mission.
• Hybrid working model with flexibility to work from home or the office.
• Health insurance and pension plans.
• Inclusive culture with active Employee Resource Groups (P.R.I.D.E., Women in the Workplace, etc.).
• Monthly free Surprise Bag and regular social events.
• Paid volunteer time through the Shareback programme.