Senior Marketing Analytics Manager (Channel)

TL;DR

Senior Marketing Analytics Manager (Channel): Building and optimizing paid media performance reporting and investment diagnostics with an accent on spend efficiency and funnel conversion. Focus on developing Power BI dashboards, conducting deep-dive media diagnostics, and supporting MMM/media mix evolution.

Location: Remote (US)

Company

hirify.global is an education technology company that provides support and expertise to universities and colleges to grow their high-ROI, workforce-focused online degree programs.

What you will do

• Own analytical execution for paid media performance, monitoring CPL, CPA, funnel conversion rates, and enrollment outcomes.
• Build and maintain Power BI dashboards and SQL-based reporting assets connecting media spend with internal funnel data.
• Conduct deep-dive diagnostics across Google Ads, Microsoft Ads, Meta, and DV360 to optimize campaign structure and search terms.
• Validate and reconcile agency and vendor reporting against internal source-of-truth data to identify tracking issues.
• Support experimentation, incrementality measurement, and Media Mix Modeling (MMM) through pre/post analyses and lift measurement.
• Partner with Data Science and Data Engineering to improve measurement products, data reliability, and reporting automation.

Requirements

• 6+ years of experience in channel, digital marketing, or performance marketing analytics.
• 3+ years of hands-on paid media analytics experience focusing on paid search and funnel measurement.
• Advanced SQL and Power BI skills for complex data extraction, transformation, and visualization.
• Strong understanding of funnel analytics from initial impression through to enrollment outcomes.
• Experience supporting attribution, MMM inputs, or incrementality testing.
• Must be based in the United States.

Nice to have

• Experience in higher education, enrollment marketing, or direct response lead generation.
• Proficiency with GA4 and data platforms such as Databricks, BigQuery, or Snowflake.
• Experience with media platform APIs and automated data quality monitoring.

Culture & Benefits

• Equal-opportunity employer supporting a diverse and inclusive workforce.
• Opportunity to make a direct impact on increasing access to affordable education for working adults.