Public Relations Manager

TL;DR

Public Relations Manager: Developing and executing global PR strategy for PlayStation’s exclusive games with an accent on measurable media ROI, media/influencer relations, and launch/event communications. Focus on building fully global PR plans, coordinating across local PR teams, and producing press materials while managing crisis communications as needed.

Location: London, United Kingdom (hybrid; minimum one day per week on-site and additional in-office days as needed)

Company

hirify.global (SIE) creates and nurtures PlayStation-brand experiences, delivering hardware and network services and supporting a global portfolio of games and entertainment IP.

What you will do

• Support and implement global PR strategy for PlayStation’s exclusive games, focusing on measurable media return on investment.
• Develop end-to-end global PR plans and manage tactics including media outreach, messaging, event coordination, speaking opportunities, coverage reporting, and asset distribution.
• Coordinate PR efforts globally across PlayStation’s network of local PR teams and agencies.
• Build and maintain relationships with media and influencers to secure compelling coverage, with emphasis on mainstream media.
• Partner with PlayStation Studios and cross-functional teams to define game messaging and execute media tactics.
• Write launch materials (press releases, fact sheets, messaging/Q&As, briefing materials) and provide strategic counsel, including crisis communications when needed.

Requirements

• Bachelor’s degree and 6+ years of public relations experience, ideally with consumer-facing brands/products.
• Strong media relations experience across consumer, technology, and business press.
• Proven ability to manage multiple projects and collaborate across a large global organization and distributed teams.
• Experience developing and executing PR programs/campaigns, including product launches, review programs, and events.
• Strong written, verbal, and interpersonal communication skills.
• Proficiency with Microsoft Office Suite, Google Apps, Slack, and AI tools such as ChatGPT and Copilot.

Culture & Benefits

• Hybrid schedule based in the London office with at least one on-site day per week and additional in-office days as needed.
• Background checks conducted at the offer stage for new employees.
• Equal opportunity employer committed to an inclusive environment.