Brand Communication Lead (m/f/d)

Location: Hamburg, Germany; flexible working hours with entitled Home Office days.

Company

hirify.global develops mushroom-based food products for consumers, including Pilz-Hack, Pilz-Bällchen and Pilz-Patties sold through REWE and other retail chains.

What you will do

• Shape MushRoots brand positioning, messaging, campaign concepts and creative direction across communications.
• Develop a distinctive brand voice and create copy, stories, scripts, campaign lines and launch narratives.
• Own the social media strategy, content calendar and platform-native content for Instagram and other brand channels.
• Produce reels, stories, posts, videos, graphics and other marketing assets across the full funnel using design and AI tools.
• Build the community, amplify user-generated content and support influencer and creator collaborations.
• Manage, coach and develop a Junior Social Media Manager while building the in-house creative function.

Requirements

• 5+ years of experience in brand, content, social or communications, with ownership of channels and campaigns.
• Excellent storytelling, copywriting and hands-on content-production skills.
• Strong platform-native social media expertise and comfort using performance data to improve creative work.
• Fluency in Figma, Adobe, Canva and AI tools for image, video and copy creation.
• First people-leadership experience or clear readiness to manage and mentor.
• Fluent German and English required; German copywriting is core to the role.

Nice to have

• Experience shooting or editing social video.
• Strong German copywriting with an unconventional edge.
• Experience with founder-led content, brand experiences and events.

Culture & Benefits

• Fixed-term full-time opportunity with an expected duration of 14 to 16 months.
• Mission-driven, diverse team representing more than 25 countries.
• Flat hierarchies, short decision paths and opportunities for personal development.
• Flexible working hours and an innovative, agile working environment.
• Gym membership, language classes or an alternative benefit-program option.
• Team events, cultural celebrations, food tastings, office refreshments and product-tasting sessions.