Sr. Manager, Marketing Strategy (Entertainment)

TL;DR

Sr. Manager, Marketing Strategy (Entertainment): Defining positioning, audience targets, and strategic frameworks for Peacock titles and initiatives with an accent on turning complex insights into high-impact marketing strategies. Focus on synthesizing research and performance data to unlock growth opportunities and drive audience engagement.

Location: Hybrid (New York) - requires contributing from the office a minimum of four days per week

Salary: $115,000 - $145,000 yearly

Company

hirify.global is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming.

What you will do

• Lead marketing strategy for select Peacock titles, defining positioning, audience targets, and campaign objectives.
• Synthesize research, cultural insights, and performance data into clear takeaways that inform campaign direction.
• Collaborate cross-functionally with Brand, Creative, Media, and Decision Sciences teams to inform strategic recommendations.
• Translate strategy into effective execution guidance across creative, media, and other platform touchpoints.
• Develop compelling presentations and strategic narratives for senior leadership reviews.
• Provide guidance and mentorship to junior team members while maintaining project tracking for multiple workstreams.

Requirements

• 6+ years of experience in marketing strategy, brand planning, or entertainment marketing, preferably in streaming or media.
• Proven track record of building successful marketing strategies and connecting data to business objectives.
• Strong communication and visual storytelling skills, with proficiency in PowerPoint.
• Ability to manage multiple projects in a fast-paced, matrix-style organization.
• Bachelor’s degree.
• Must be based in New York to comply with the hybrid schedule (minimum 4 days per week in office).

Nice to have

• Familiarity with project management systems like Airtable.
• Experience with analytical tools such as MRI and Nielsen data.
• Experience managing brand and agency relationships.

Culture & Benefits

• Inclusive culture with a strong tradition of community service and giving back.
• Comprehensive benefits package including medical, dental, and vision insurance.
• Retirement savings through a 401(k) plan.
• Paid leave and tuition reimbursement.
• Access to a variety of company-specific discounts and perks.