Senior User Acquisition Manager (Google Ads)

TL;DR

Senior User Acquisition Manager (Google Ads): Managing and scaling high-budget Google Search campaigns across multiple international markets with an accent on CPA/ROI discipline and data-driven scaling. Focus on optimizing campaign structures, enforcing ad policy compliance, and collaborating with BI teams to align acquisition with unit economics.

Location: Remote. Must be located within approximately ± 4 hours of CET (specifically mentions Ukraine, Bosnia, EU, Georgia, Moldova, North Macedonia, Serbia, Turkey).

Company

hirify.global is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Own the Google UA channel end-to-end with full accountability for CPA/ROI and budgets across every market.
• Methodically scale into new international markets via keyword research, native-language ad copy, and compliance review.
• Make data-driven scaling decisions using cohort ROI data (D7/LTV) rather than vanity metrics.
• Execute the optimization loop, including search-term mining, negative-keyword hygiene, and bid adjustments.
• Enforce strict compliance and brand safety across all launched languages and markets.
• Partner with analytics/BI (BigQuery), creative, and product teams to align targets with unit economics.

Requirements

• 4+ years of experience running Google Ads at scale (6-figure+ monthly spend), ideally in D2C or consumer subscriptions.
• Deep hands-on fluency with the Google Ads platform and API/scripts for bulk builds and RSA optimization.
• Strong quantitative decision-making skills, comfortable with CPA/ROAS/LTV cohort math (SQL or BigQuery is a plus).
• Proven experience in international market scaling and managing native-language reviews.
• Sharp eye for ad policy and compliance risk.
• Excellent written English for working with global, async teams.

Nice to have

• Hands-on experience with Microsoft/Bing Ads and/or Meta Ads.
• Familiarity with BI tools such as Omni, Looker, or Tableau.
• Experience with AI models like Claude or OpenAI.
• Google Ads certifications.

Culture & Benefits

• Remote work environment promoting a healthy work-life balance.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook for all eligible employees.
• Flexible Independent Contractor Agreement offering autonomy and tax advantages.

Hiring process

• Recruiter Screening (40 minutes).
• Technical Interview (90 minutes).
• Final Interview (60 minutes).