Senior User Acquisition Manager (Healthtech)

TL;DR

Senior User Acquisition Manager (Performance Marketing): Scaling app growth through Meta Ads and other paid social channels with an accent on ROAS, CPA, and LTV optimization. Focus on rapid experimentation, account structure optimization, and cross-functional collaboration with analytics and creative teams.

Location: Hybrid (3 days per week in office) in Vilnius, Lithuania

Salary: €4,500–€6,000 gross per month

Company

Flo is the world’s #1 health & fitness app focused on female health, reaching a $1B valuation in 2024.

What you will do

• Plan, execute, and scale UA campaigns on Meta (Facebook/Instagram) and other paid social channels.
• Optimize account structure, bidding models, and audience segmentation.
• Drive growth through performance-focused strategies and rapid experimentation.
• Collaborate with analytics, creative, and social teams to improve acquisition.
• Generate insights from performance data to identify growth opportunities.
• Produce performance reports and contribute to strategic decisions.

Requirements

• 5+ years of performance marketing experience in app UA, preferably in high-growth environments.
• Expert-level experience with Meta Ads at scale; TikTok and Snapchat Ads experience is a plus.
• Proven track record of optimizing ROAS, CPA, and LTV.
• Advanced proficiency in Excel/Google Sheets and BI tools like Looker or Tableau.
• Strong understanding of app attribution and proficiency with MMP tools.
• English: Upper-intermediate or advanced proficiency required.
• Location: Must be based in or able to work from Vilnius, Lithuania (hybrid model).

Nice to have

• Experience with Google Ads and video networks.
• Experience in web2app user acquisition.
• Background in Health Tech, FinTech, or other regulated industries.
• Knowledge of automation tools and scripts for campaign management.
• Familiarity with GDPR and CCPA.

Culture & Benefits

• Competitive salary, annual reviews, and performance incentive scheme.
• Paid holiday, sick leave, and specialized female health leave.
• Enhanced parental leave for maternity, paternity, same-sex, and adoptive parents.
• Professional growth through learning support and world-changing work.
• Hybrid work model with a 5-week fully paid sabbatical at 5-year anniversary.
• Flo Premium for friends and family, plus pension and wellbeing perks.