Search Engine Optimization Manager (EdTech)

TL;DR

Search Engine Optimization Manager (EdTech): Executing SEO strategy for complex, multi-site university platform migrations with an accent on technical remediation, information architecture, and redirect mapping. Focus on preserving organic visibility during transitions, optimizing template performance at scale, and driving growth in both traditional and AI-driven search environments.

Location: Must be based in the US (Remote)

Company

hirify.global is an education technology company providing support and expertise to over 100 universities and colleges to grow workforce-focused online degree programs.

What you will do

• Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites.
• Define and operationalize scalable migration frameworks, playbooks, and governance models.
• Provide strategic recommendations for information architecture aligned to search demand and user intent.
• Partner with Engineering and Front-End teams to improve template performance, crawlability, and structured data.
• Drive on-page optimization strategies including metadata, internal linking, and entity alignment.
• Analyze organic performance trends and communicate actionable insights to leadership.

Requirements

• Must be based in the US
• 4-5+ years of experience in organic performance optimization for enterprise or multi-site ecosystems.
• Proven experience leading multiple, complex website migrations simultaneously.
• Deep expertise in technical SEO, including site architecture, URL structures, and redirect logic.
• Strong analytical capability with experience translating data into actionable recommendations.
• Excellent communication and stakeholder management skills.

Nice to have

• Experience optimizing for AI-driven search environments and generative engines.
• Experience improving CMS/DXP templates and components at scale.
• Background in higher education or complex, multi-brand ecosystems.

Culture & Benefits

• Opportunity to work in a mission-driven environment focused on increasing access to affordable education.
• Collaborative cross-functional environment working with Product, UX, and Engineering teams.
• Commitment to diversity and inclusion as an equal-opportunity employer.