Manager, Public Relations and Influencers

TL;DR

Manager, Public Relations and Influencers (Public Relations): Lead PlayStation’s UK communications strategy and influencer/creator programs across earned and paid initiatives with an accent on UK media relations, culturally relevant storytelling, and measurable campaign impact. Focus on building and managing UK press/creator relationships, coordinating global campaign execution, and leading people and agency partners to deliver results.

Location: Based in the UK (London)

Company

hirify.global (SIE) creates and nurtures PlayStation brand experiences through games, products, and network services.

What you will do

• Develop and execute PlayStation’s UK communications strategy, aligning local priorities with global campaigns and business objectives.
• Own UK media relations and influencer strategy: build press/creator relationships, identify new voices/outlets, and advise on interviews, events, and review code.
• Lead influencer and creator programs, including annual and long-term objectives and integrated initiatives across earned, paid, and partnerships (including PlayStation Playmakers).
• Partner with cross-functional stakeholders worldwide to plan and execute global communications campaigns for PlayStation’s exclusive games and products.
• Manage UK team performance and external PR/influencer agencies, including resource allocation, best practices, and post-launch evaluations.
• Define and track metrics/KPIs for influencer and media activities, staying current on industry trends and tools to improve efficiency and reporting.

Requirements

• 8–10+ years of communications and/or influencer relations experience, ideally in consumer tech or entertainment.
• Deep expertise in media and influencer relations with a strong network of UK contacts.
• Proven success delivering both earned and paid influencer strategies.
• Demonstrated people leadership experience, including team development, accountability, and agency oversight.
• Strong communication skills across written, verbal, and interpersonal formats; ability to collaborate cross-functionally.
• Data-driven approach with disciplined measurement against KPIs; proficiency with Microsoft Office Suite, Google Workspace, and Slack.

Culture & Benefits

• Hybrid working within Flexmodes.
• Private Medical Insurance, Dental Scheme, and discretionary bonus opportunity.
• 25 days holiday per year plus on-site gym, subsidised café, free soft drinks, and an on-site bar.
• Access to cycle garage and showers.
• Occasional travel may be required.

Hiring process

• Background checks at the offer stage for new employees.
• Interviews and evaluation of communications/influencer strategy experience and leadership/agency management capabilities.