Social Content Manager (Medtech)

TL;DR

Social Content Manager (Medtech): Leading organic content strategy and execution for Flo’s product across social platforms, predominantly TikTok, with an accent on blending education, empathy, and cultural relevance with creative storytelling. Focus on developing search-optimized content, managing a network of creators, and turning medical insights into relatable storytelling.

Location: Hybrid (London, UK) — requires 3 days per week in the office

Company

Flo is the world’s #1 health & fitness app on a mission to build a better future for female health through AI-powered and clinically backed digital health solutions.

What you will do

• Lead organic social strategy for period tracking and TTC to position Flo as the go-to destination for women in these life stages.
• Develop a search-optimized, evergreen-first approach to dominate conversations on FYPs and platform search.
• Curate and commission content from journalists, experts, and creators to ensure authenticity, accuracy, and empathy.
• Translate cultural moments and medical insights into accessible, witty, and relatable social-native storytelling.
• Analyze performance data and apply insights to scale sustainable content formats beyond short-term trends.
• Collaborate with cross-functional teams, including legal and medical, to ensure content accuracy and brand alignment.

Requirements

• 3–5+ years of experience shaping organic social strategies with a portfolio showing proven growth on TikTok and short-form platforms.
• Strong editorial skills in commissioning, curating, and editing content from experts and journalists.
• Expertise in platform SEO, algorithm-driven feeds (FYP), and search-optimized content.
• Ability to brief and manage creators and contractors with a clear, outcome-focused vision.
• Strong analytics skills to translate performance data into actionable insights and evergreen formats.
• Must be based in or able to work from the London office 3 days per week.

Nice to have

• Proficiency in design tools like Figma or Canva to mock up creative concepts.
• A genuine passion for women’s health.

Culture & Benefits

• Competitive salary with annual reviews and a performance incentive scheme.
• Paid holiday, sick leave, and dedicated female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Accelerated professional growth through learning support and world-changing work.
• 5-week fully paid sabbatical at the 5-year anniversary.
• Flo Premium for friends and family, plus pension and wellbeing perks.