Senior Content Marketing Manager (SaaS)

TL;DR

Senior Content Marketing Manager (SaaS): Leading the production of high-impact technical content for a low-code platform with an accent on translating complex concepts into narratives for developers, architects, and executives. Focus on driving awareness, pipeline growth, and product adoption through research-backed reports, technical deep dives, and SEO-optimized strategies.

Location: Must be based in the United States or Canada

Company

hirify.global is a Siemens Business providing a leading low-code application development platform for enterprises.

What you will do

• Manage content production across blogs, white papers, video scripts, and webinars aligned with product goals.
• Develop thought leadership programs for executives, including ghostwriting and industry publication contributions.
• Partner with cross-functional teams to translate product positioning into effective buyer journey content.
• Identify content gaps using search intent analysis, competitive research, and field feedback.
• Lead SEO strategy, including keyword research and on-page optimization for high-intent terms.
• Track and optimize content KPIs such as organic traffic, MQL contribution, and pipeline influence.

Requirements

• 7+ years of B2B content marketing experience, with at least 2 years in cloud, data, or developer tools.
• Exceptional writing and editing skills with the ability to simplify highly technical concepts.
• Proven track record of collaborating with product marketing and engineering teams.
• Familiarity with the modern data stack or cloud security landscape.
• Strong grasp of SEO fundamentals and experience driving measurable organic growth.
• Must be authorized to work in the US or Canada.

Nice to have

• Background in software development, data engineering, or technical editorial roles.
• Experience marketing to developer or highly technical audiences.
• Hands-on experience with Salesforce, Marketo, Ahrefs/SEMrush, and WordPress.
• Portfolio of published technical content like long-form guides or whitepapers.
• Experience using AI tools to automate research and writing workflows.

Culture & Benefits

• Opportunity to work at the intersection of technical depth and creative storytelling.
• Collaborative environment working with subject matter experts, including data scientists and product managers.
• Focus on data-driven decision-making and iterative content optimization.
• Part of a global organization (Siemens) with significant market reach.