Product Marketing Manager

TL;DR

Product Marketing Manager (Growth): Developing go-to-market strategies and driving growth initiatives for a global commerce platform with an accent on product positioning, messaging, and funnel optimization. Focus on translating product capabilities into customer value and aligning cross-functional teams across Product, Growth, and Sales.

Location: Hybrid (Riga, Tallinn, or Barcelona) or Remote within Europe

Company

hirify.global is a global commerce engine formed by the merger of Printful, Printify, and Snow Commerce, powering on-demand products for creators and brands worldwide.

What you will do

• Collaborate with Product teams to define go-to-market and growth strategies for new and existing features.
• Execute marketing plans across Sales, Customer Success, and Acquisition channels.
• Own and report on Product Marketing performance metrics and business impact.
• Analyze user and funnel insights to identify growth opportunities and platform improvements.
• Shape product positioning, messaging, and in-product communication to drive adoption.
• Align cross-functional stakeholders on strategy and execution priorities.

Requirements

• 3+ years of experience in Product Marketing or Marketing Strategy within a software company.
• Must be based in or able to work from Europe.
• Proven ability to influence stakeholders and work in cross-functional teams.
• Strong understanding of marketing performance indicators and funnel metrics.
• Experience collaborating with Product teams on feature launches.
• Excellent communication skills with the ability to simplify complex ideas.

Nice to have

• Experience in e-commerce or marketplace environments.

Culture & Benefits

• Flexible working hours with late start options.
• Private health insurance.
• Additional paid days off for well-being and personal celebrations.
• Access to mentorship, internal meetups, and hackathons.
• Team-building events and employee discounts on platform services.

Hiring process

• Introductory call with the Talent Acquisition Team.
• Practical assignment to assess problem-solving skills.
• Interview with the Hiring Manager.
• Decision and offer.