Director Of Brand And Marketing (Fintech)

TL;DR

Director of Brand and Marketing (Fintech): Leading brand strategy, product marketing, and go-to-market execution for a universal payment platform with an accent on building marketing foundations from scratch. Focus on scaling brand equity, driving product adoption, and partnering with leadership to shape market perception in a high-growth environment.

Company

A fast-paced, Sequoia-backed fintech startup building a universal payment layer to unify fiat and crypto currencies.

What you will do

• Define and own the brand strategy, positioning, and narrative across all channels.
• Build marketing foundations, including messaging frameworks, processes, and performance metrics.
• Lead product marketing efforts, including launches and validating product-market fit.
• Develop and scale social, content, and community channels to drive engagement.
• Partner with Product, Sales, and Operations to align marketing with company growth goals.
• Hire and scale a high-performing marketing team while managing external agencies.

Requirements

• 10+ years of experience in brand, marketing, or product marketing, ideally in tech or fintech.
• Proven track record of building and scaling brands at high-growth companies.
• Deep expertise in product marketing, positioning, and achieving product-market fit.
• Experience serving as the most senior marketing leader or direct report to a CMO.
• Strong strategic thinking combined with a hands-on, execution-focused mindset.
• Excellent storytelling, communication, and cross-functional collaboration skills.

Nice to have

• Experience with employer branding and thought leadership initiatives.

Culture & Benefits

• Competitive salary and equity plan.
• 21 days of paid time off.
• Flexible benefits including medical, productivity, and well-being allowances.
• Annual team retreat trips.
• Collaborative, transparent, and fast-paced startup environment.