Product Marketing Manager (Web3)

TL;DR

Product Marketing Manager (Web3): Shaping market positioning, product launches, and sales enablement for institutional DeFi vault products with an accent on translating complex financial concepts into clear narratives. Focus on building high-impact sales collateral, managing end-to-end product go-to-market strategies, and driving adoption among institutional clients.

Location: Must be based in the US or Canada

Salary: $150,000–$180,000 base

Company

hirify.global builds sophisticated financial systems and vault products for institutional clients, serving over $1.5B in client TVL across the crypto and traditional finance ecosystem.

What you will do

• Own product positioning, messaging, and go-to-market strategy for vault and structured products.
• Create sales enablement materials including slide decks, one-pagers, battlecards, and proposals.
• Manage end-to-end product launches, including data collection, copy, and BD training.
• Maintain product-to-marketing feedback loops with the BD team to address market objections.
• Manage product-related website content and coordinate launch communications.
• Support co-marketing initiatives with institutional partners.

Requirements

• 3–6 years of experience in product marketing, marketing, or communications within crypto, fintech, or financial infrastructure.
• Strong grasp of technical and financial concepts with a sharp instinct for product positioning.
• Proven track record of owning product launches and building effective sales enablement assets.
• Solid writing skills for blog posts and social media content.
• High proficiency with AI tools and experience integrating LLMs into daily workflows.
• Must be based in the US or Canada.

Nice to have

• Prior experience in DeFi, credit markets, or tokenization.
• Experience with GTM playbooks for institutional B2B products.
• Hands-on DeFi knowledge.

Culture & Benefits

• Remote-first environment with regular in-person company retreats.
• 100% paid medical, dental, and vision premiums.
• Unlimited vacation policy and 12 weeks of 100% paid parental leave.
• $1,000 WFH stipend plus monthly reimbursement for internet and phone.
• Fertility benefits and incentive compensation opportunities.