Senior Web Tracking Engineer (Analytics)

TL;DR

Senior Web Tracking Engineer (Analytics): Designing and maintaining server-side tracking solutions to ensure accurate conversion signal delivery to platforms like Meta and Google Ads with an accent on data reliability and privacy compliance. Focus on scaling tracking infrastructure, resolving complex cross-domain issues, and optimizing data governance.

Location: Must be based in the EU (Direct employment for candidates in Lithuania, contractor for others in the EU)

Salary: from 5,500 EUR/month

Company

hirify.global provides tools that help individuals and small businesses succeed online faster and easier.

What you will do

• Design and maintain server-side tracking solutions for accurate measurement across platforms.
• Ensure reliable and accurate conversion signal delivery to Meta, Google Ads, and Amplitude.
• Investigate and resolve complex tracking issues across various devices and domains.
• Partner with PPC, product, and data teams to address and solve data quality questions.
• Maintain data governance standards to keep tracking accurate and privacy-compliant.
• Continuously improve the quality, reliability, and scalability of collected data.

Requirements

• 4+ years of hands-on experience implementing and maintaining web tracking.
• Experience with server-side tracking implementation (server-side GTM or equivalent).
• Strong knowledge of conversion APIs (Meta CAPI, Google Ads), including deduplication and identity-matching logic.
• Advanced proficiency with Google Analytics 4, Google Tag Manager, and Amplitude.
• Strong JavaScript fundamentals and understanding of web technologies (HTML, CSS).
• Must be based in the EU; solid understanding of GDPR and its practical impact on tracking.

Nice to have

• Experience with containerized infrastructure such as Kubernetes/GKE or Docker.
• Proficiency in SQL and data visualization tools.
• Exposure to additional analytics or tracking platforms beyond GA4, GTM, and Amplitude.

Culture & Benefits

• Limitless learning opportunities with access to platforms like Reforge and CoachHub, as well as global conferences.
• Flexibility to work from home or anywhere in the world with a provided home office budget.
• Health and wellness focus, including company-provided sick days, 20 paid suspension days, and Headspace subscriptions.
• Recharge leave and wellbeing-dedicated events to ensure a healthy work-life balance.
• Team-building experiences, workations, and milestone gifts for major life events.