Field Marketing Manager (Cybersecurity)

TL;DR

Field Marketing Manager (Cybersecurity): Developing and executing marketing activities across the APAC region to drive local demand and adapt global initiatives with an accent on demand generation, regional event management, and sales enablement. Focus on building regional pipeline, executing impactful industry events, and localizing content for diverse Asian markets.

Location: Office-based in Singapore. Candidates must be legally authorized to work in Singapore; no visa or work permit sponsorship is provided.

Company

hirify.global is a market leader in mobile application security, providing comprehensive protection against reverse engineering and tampering for over 1,000 customers worldwide.

What you will do

• Adapt global campaigns and content to regional markets, industries, and buyer needs in APAC.
• Execute integrated demand generation initiatives, including webinars, digital campaigns, and paid media.
• Plan and manage all aspects of regional conferences, trade shows, roundtables, and executive dinners.
• Collaborate with Sales to support pipeline generation and execute co-marketing initiatives with strategic partners.
• Identify regional customer success stories and adapt messaging to local languages and cultures.
• Track, analyze, and report program performance using HubSpot and other marketing tools.

Requirements

• 3–5 years of experience in B2B marketing, field marketing, or demand generation.
• Proven experience working across APAC markets within enterprise software, SaaS, or cybersecurity.
• Strong project management skills with the ability to manage multiple simultaneous initiatives.
• Legal authorization to work in Singapore at the time of application (no sponsorship).
• Willingness to travel across the APAC region up to 20% of the time.
• Data-driven approach to measuring and improving marketing performance.

Nice to have

• Experience marketing developer-focused or cybersecurity products.
• Proficiency with marketing automation platforms such as HubSpot.
• Knowledge of regional languages including Mandarin, Malay, or Indonesian.
• Experience working in a fast-growing international SaaS environment.

Culture & Benefits

• Significant ownership of the regional marketing presence with support from a global team.
• Collaborative and multicultural international working environment.
• Direct collaboration with leading security experts and product teams.
• Professional growth and development opportunities as the business expands in the region.