Senior Marketing Manager (Home Care)

Location: Nucleos, Singapore; hybrid role

Company

hirify.global is a global ingredients organization delivering sustainable innovations in flavors, fragrances, food ingredients, health, and biosciences.

What you will do

• Drive the Greater Asia marketing strategy for Big Home and Home Care, translating global priorities into regional and local opportunities.
• Identify category growth spaces across laundry, fabric care, household cleaners, air care, and home fragrance.
• Translate consumer insights, cultural shifts, market dynamics, and emerging trends into category and innovation opportunities.
• Partner with Commercial, Creative, Perfumery, R&D, Consumer Insights, and Innovation teams on customer strategies, presentations, workshops, and portfolio development.
• Build innovation pipelines, dhirify.globalerentiated fragrance propositions, and commercially relevant customer solutions.
• Connect regional and local priorities while influencing stakeholders and mobilizing cross-functional teams.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Consumer Insights, or a related discipline.
• Significant experience in Marketing, Category Strategy, Consumer Insights, Innovation, or Brand Management, ideally in fragrances, FMCG, Home Care, or adjacent consumer industries.
• Strong understanding of Home Care consumers, brands, and category dynamics.
• Strong strategic thinking and the ability to translate insights into commercially relevant opportunities.
• Experience developing and delivering presentations to customers and senior stakeholders.
• Strong storytelling skills for turning complex consumer, market, and technical information into compelling narratives.
• Ability to work in a highly cross-functional, matrixed organization with strong business, commercial, communication, influencing, and stakeholder-management skills.

Nice to have

• Experience working in a regional or multi-market Asian role.
• Ability to drive a clear regional strategy for the Big Home category, connect strategy with execution, and identify regional white-space and growth opportunities.
• Creative approach, strong innovation mindset, and a track record of building dhirify.globalerentiated marketing strategies with commercial impact.

Culture & Benefits

• Inspiring and dynamic international working environment.
• Opportunity to shape marketing direction, accelerate innovation, and drive business impact.
• Diverse, multidisciplinary team of professionals.
• Inclusive workplace that values diverse backgrounds and authentic self-expression.