Associate Director, User Acquisition (Gamedev)

TL;DR

Associate Director, User Acquisition (Gamedev): Overseeing global paid and organic growth strategies for a portfolio of mobile games with an accent on UA optimization, ASO, and creative ad strategy. Focus on managing multi-million-dollar budgets, scaling ROAS, and leading cross-functional growth initiatives to drive sustainable revenue.

Location: On-site in Culver City, CA

Company

hirify.global is a leading mobile game developer known for its diverse portfolio of successful titles.

What you will do

• Oversee global paid and organic growth programs, integrating UA channels with ASO strategies to maximize conversion.
• Manage and optimize a multi-million-dollar acquisition marketing budget.
• Lead the creative ad strategy, collaborating with teams to test and iterate on high-performing assets to lower CPIs.
• Own the ASO roadmap, including keyword optimization and A/B testing of store assets.
• Present key performance metrics (ROAS, LTV, and KPIs) to senior leadership.
• Lead and mentor a team of performance marketers, creative strategists, and ASO specialists.

Requirements

• 7+ years of experience in performance marketing and mobile UA, preferably within the gaming industry.
• Proven track record of managing both paid acquisition and organic growth/ASO strategies.
• Deep understanding of mobile ad formats, creative trends, and competitive analysis.
• Proficiency in Excel, MMPs (e.g., Adjust), and ASO intelligence tools (e.g., Sensor Tower, AppTweak).
• Thorough knowledge of mobile privacy frameworks, including SKAN and Privacy Sandbox.
• Experience hiring and managing teams of growth marketers or creative strategists.