Content Strategist Lead (AI)

TL;DR

Content Strategist Lead (AI): Defining and governing content architecture for 10 marketing websites with an accent on content rationalization, SEO/GEO analysis, and AI-readiness. Focus on establishing a scalable content model and governance framework to support both traditional search and emerging agentic AI-driven discovery.

Location: Must be based in Brazil

Company

hirify.global is a global experience innovation company that partners with recognized brands to drive digital transformation at the intersection of data, AI, creativity, and technology.

What you will do

• Define and document a governed content strategy and component set for a future-state platform.
• Conduct comprehensive content audits and gap analyses across 10 marketing websites.
• Develop content models in partnership with UX, design, and development teams.
• Perform SEO and GEO (Generative Engine Optimization) analysis to assess content performance in AI-mediated search.
• Establish a content governance framework including tone of voice and review workflows for regulated industries.
• Partner with subject matter experts to validate technical content and ensure regulatory compliance.

Requirements

• 8-10+ years of experience in content strategy, specifically with large-scale, multi-site or multi-brand audits.
• Demonstrated expertise in defining content models, taxonomies, and component sets for CMS-driven platforms.
• Working knowledge of SEO fundamentals and emerging GEO/AI search optimization practices.
• Experience working in highly regulated or structured content environments.
• Advanced English proficiency required.
• Ability to work independently in a compressed, deadline-driven engagement.

Nice to have

• Prior agency or consultancy experience.
• Experience in health, nutrition, life sciences, or CPG industries.

Culture & Benefits

• Flexible work environment with remote and hybrid options.
• Opportunities for international career advancement and mobility.
• Access to professional development programs and cutting-edge industry tools.
• Values-driven culture focused on diversity, autonomy, and continuous learning.