Content Marketing Manager (B2B SaaS)

TL;DR

Content Marketing Manager (B2B SaaS): Managing the content engine to build and defend the company's category in EOL open source risk with an accent on SEO, search intent, and pipeline growth. Focus on adapting content for AI-driven search (LLMs, AI Overviews) and tailoring messaging for security and engineering personas.

Location: Remote

Company

hirify.global provides specialized support and security solutions for End-of-Life (EOL) open source software risk.

What you will do

• Develop and execute a content strategy designed to drive organic traffic and search visibility.
• Adapt discovery strategies for AI-generated search results and LLM answer engines like ChatGPT and Perplexity.
• Balance demand creation for category awareness with demand capture for active buying intent.
• Write and commission tailored content for security leaders, engineering leaders, and procurement personas.
• Integrate AI tools into the production workflow for drafting and research while maintaining high editorial quality.
• Collaborate with Product and Engineering SMEs to ensure technical accuracy and credibility.

Requirements

• Proven track record of growing organic traffic and search performance through SEO mechanics.
• Experience adapting content strategies for AI-driven search and LLM answer engines.
• Deep understanding of the difference between demand creation and demand capture.
• Data-driven mindset with the ability to use traffic and pipeline metrics to set priorities.
• Fluency with AI writing and research tools combined with ruthless editorial judgment.
• Ability to shift tone and register for multiple professional audiences without losing brand voice.

Nice to have

• Experience marketing to technical or security-minded buyers.
• Experience in a B2B SaaS company focused on defining a new category.

Culture & Benefits

• Fast-paced, resource-lean environment that values agility and quick decision-making.
• Commitment to diversity, equity, and inclusion in the workplace.
• Opportunity to own a critical strategic function within a growing company.