TVAD Specialist

TL;DR

TVAD Specialist (TV/Video/Audio/Display): Build, launch, manage, and improve TV, audio, and display media campaigns with an accent on DSP/ad server execution, campaign QA, pacing, and measurement-driven optimizations. Focus on translating performance data into clear next steps, ensuring brand safety and delivery accuracy, and supporting senior buyers with reporting and A/B test readouts.

Location: USA - Remote

Company

hirify.global is a full-funnel marketing agency delivering measurable growth across TV & audio and digital channels.

What you will do

• Support execution and setup of media buying plans across TV, audio, and display (CTV/OTT, online video, digital audio/podcasts, programmatic display).
• Prepare accurate reporting inputs and deliver weekly/monthly/QBR updates.
• Execute approved campaign modifications (promo dates, budgets, pacing, frequency caps) and escalate larger changes.
• Apply SOPs/checklists for buying, negotiation support, setup, QA, and delivery checks (frequency, viewability/IVT, brand safety).
• Monitor delivery and performance metrics, flag anomalies/under-delivery, and propose next steps.
• Run A/B tests with clear hypotheses and concise readouts; assist with platform builds and line-item/tag/pixel QA.

Requirements

• Location: must be based in the USA
• 2–3+ years of experience in a media agency, publisher, or highly analytical environment with strong data skills.
• Hands-on exposure to media execution, including DSP builds, platform analytics, trafficking/tagging/pixel basics, pacing, and/or optimizations across linear TV, OTT/CTV, digital audio, and/or display.
• Advanced proficiency in Excel/Google Sheets and ability to extract actionable next steps from campaign data.
• Basic testing literacy (A/B testing awareness, lift concepts, statistical significance); SQL familiarity is a plus.
• Strong organizational skills, attention to detail, and reliable follow-through under tight deadlines; solid written and verbal communication.

Nice to have

• Experience with identity/data clean rooms, attention metrics, or brand-lift readouts.
• Familiarity with Dynamic Creative Optimization (DCO) basics.
• Familiarity with marketing mix modeling (MMM), reporting, and optimization tools.

Culture & Benefits

• 100% remote work with flexibility and unlimited paid time off.
• 20 paid holidays and above-industry work-life balance.
• Comprehensive healthcare (medical, dental, vision, life & disability) plus Flex Spending Accounts.
• Retirement match up to 4% of contributions at 100%.
• Learning and development support, mentorship, and leadership programs.
• Parental leave: 16 weeks at 100% pay for birthing parents; 12 weeks for partners.

Hiring process

• Interviews to assess media execution experience, reporting/QA approach, and communication style.
• Evaluation of fit with hirify.global Way standards and ability to translate performance data into actions.