Media Buyer (AI)

TL;DR

Media Buyer (AI): Launching and testing digital marketing strategies across emerging channels like AI search, X, CTV, and out-of-home to drive advertiser growth. Focus on designing structured paid marketing tests, optimizing campaign performance through data-driven insights, and directing creative strategy to maximize conversion.

Location: Must be based in the United States

Company

hirify.global provides end-to-end advertising solutions that help businesses of every size connect to their ideal customers and grow their global audiences.

What you will do

• Design, execute, and analyze structured paid marketing tests on new growth channels.
• Monitor and optimize campaign performance by managing bidding strategies, audience targeting, and budget pacing.
• Support technical operations including QA conversion mapping and ensuring accurate performance tracking.
• Manage channels against internal KPIs and adjust spend toward incremental growth.
• Own creative strategy by ideating concepts, briefing the creative team, and tailoring messaging for specific channels.

Requirements

• Must be based in the United States
• 3+ years of direct, hands-on-keyboard experience in paid media buying across multiple platforms.
• Strong track record of test-and-learn methodology, data-driven decision making, and creative execution.
• Ability to operate independently with high attention to detail regarding performance metrics and tracking.
• Proficiency with SQL, Posthog, and BI tools such as Superset or Looker.
• Comfort utilizing AI tools to drive rapid growth in a fast-paced environment.

Nice to have

• Experience acquiring B2B or marketplace advertisers.
• Background in ad-tech or DSP environments.
• Direct experience driving ad creative strategy with examples of originated concepts.
• Experience with landing page testing and conversion rate optimization.

Culture & Benefits

• Opportunity to work with a significant budget on a greenfield mandate.
• Access to established LTV, ROAS, and incrementality measurement frameworks.
• Commitment to an inclusive and diverse work environment.
• Supportive team culture focused on data-grounded decision making.