ASO Specialist (Gamedev)

TL;DR

ASO Specialist (Gamedev): Driving App Store and Google Play visibility and conversion across a portfolio of games with an accent on keyword strategy, metadata optimization, and A/B testing. Focus on building experimentation frameworks, integrating AI-driven workflows, and optimizing conversion rates for soft and global launches.

Location: Remote from Hungary, Portugal, Romania, Spain, or the United Kingdom. CET timezone overlap strongly preferred.

Company

hirify.global is an early-stage gaming organization dedicated to redefining how game companies work while building games that create a sense of belonging and connection.

What you will do

• Own ASO execution across the portfolio, including keyword strategy and metadata optimization.
• Build and manage custom store experiences using Custom Product Pages (CPPs) and Custom Store Listings (CSLs).
• Run A/B tests on store assets such as icons, screenshots, videos, and copy.
• Improve conversion rates across multiple titles through structured experimentation.
• Integrate AI-driven workflows for keyword optimization, competitive analysis, and reporting.
• Collaborate with UA, Creative, and Product Marketing teams to align store strategy with acquisition.

Requirements

• Deep fluency in ASO for both App Store and Google Play.
• Hands-on experience managing CPPs and CSLs for mobile apps or games.
• Proven track record of delivering measurable conversion rate improvements.
• Ability to run experiments from hypothesis through execution to analysis.
• Active proficiency in using AI tools for day-to-day ASO workflows.
• Must be based in Hungary, Portugal, Romania, Spain, or the UK.

Culture & Benefits

• Opportunity to have a significant impact on products and company direction.
• Environment that celebrates diversity, embraces inclusivity, and fosters growth.
• Collaboration with a seasoned leadership team of game industry veterans.
• Remote-first culture with a focus on thoughtful communication and team-first mentality.