Go-to-Market Lead (Web3)

Go-to-Market Lead

Company

Aztec

Conditions

2 hours agoLead Global Remote; New York City Remote Full Time Growth Jobs by Aztec

Aztec Aztec is a privacy-first Layer 2 solution on Ethereum that enables developers to build privacy-preserving applications. It provides a suite of tools, including the Aztec Sandbox, Aztec.js, and the Aztec.nr framework, to facilitate the creation and testing of private smart contracts. Distributed Funding Series B ($100M) Investors AVG SV Angel a16z Projects Aztec Privacy About Aztec Aztec is a privacy-focused Layer 2 network on Ethereum, designed to empower developers to integrate privacy into their applications. It provides tools like the Aztec Sandbox for local testing, Aztec.js for account management and contract interaction, and the Aztec.nr framework for writing private smart contracts in the Noir language. The platform aims to make programmable privacy accessible for a range of applications, including finance, identity, and gaming, by leveraging confidential transactions that still ensure public verifiability. Aztec is backed by investors such as a16zcrypto and Paradigm and actively engages its developer community through grants, forums, and office hours. View jobs by Aztec

Skills

Content Writing Developer Tooling Go-To-Market Strategy Ecosystem Development Product-Led Growth Growth Product Marketing Crypto Partnerships Fintech Customer Interviews Blockchain Business Development Payments Data Analysis Product Management Developer Relations Community Building

About the Role

You'll take end-to-end commercial ownership of one of our flagship products, blending product marketing, growth, and business development into a single hybrid role. You'll spend your time moving fluidly between interviewing users to uncover friction points, writing product content and launching growth campaigns, and speaking with strategic partners. You'll collaborate closely with product, engineering, and leadership to shape product direction while driving adoption and engagement. This role rewards creativity, strong commercial instincts, and a willingness to solve problems wherever they arise.

Requirements

• Strong bias toward action and ownership
• Comfortable operating in ambiguous environments
• Exceptional written and verbal communication skills
• Enjoy speaking directly with users and customers
• Ability to move seamlessly between strategy and execution
• Experience launching products, programs, or growth initiatives
• Naturally curious and enjoy learning complex technical concepts
• Ability to work cross-functionally with product, engineering, and leadership teams

Responsibilities

• Own the go-to-market strategy and execution for a key Aztec product
• Develop a deep understanding of users, their workflows, and their pain points
• Conduct customer and ecosystem interviews to gather actionable feedback
• Translate user insights into product recommendations and prioritization
• Create and execute growth initiatives to drive adoption and engagement
• Write compelling content including blog posts, product launches, guides, and announcements
• Work closely with product and engineering teams to shape roadmap decisions
• Track product performance and use data to inform growth initiatives

Benefits

• Flexible and remote work environment
• 25 days holiday + bank holidays annually

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