Growth Lead (Web3)

TL;DR

Growth Lead (Web3): Driving user acquisition and brand awareness in Argentina with an accent on localized product campaigns, funnel optimization, and strategic marketing partnerships. Focus on executing creative growth experiments, analyzing campaign performance, and scaling the user base within the local crypto ecosystem.

Location: Must be based in Argentina

Company

Binance is a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume.

What you will do

• Develop and execute regional product campaigns to meet business objectives.
• Localize global marketing initiatives to drive user growth in the Argentine market.
• Manage strategic marketing partnerships and channel experimentation.
• Optimize user funnel conversion through product insights and educational campaigns.
• Plan and execute both online and offline marketing activities and events.
• Monitor campaign progress using data analysis to improve efficacy and user experience.

Requirements

• Fluency in Spanish and English is a must.
• Must be based in Argentina.
• Minimum 5 years of relevant marketing experience in a fast-paced industry.
• Strong interest and knowledge in crypto, blockchain, and technology.
• Proven experience in growing and managing a user base.
• Execution-oriented mindset with the ability to work independently.

Nice to have

• University degree in Marketing.

Culture & Benefits

• Opportunity to shape the future of the world’s leading blockchain ecosystem.
• Collaboration with world-class talent in a flat, user-centric organization.
• Autonomy to tackle fast-paced, innovative projects.
• Results-driven workplace with opportunities for continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement.