Product Marketing Senior Manager (TradFi/AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Product Marketing Senior Manager (TradFi/AI): Driving go-to-market strategies and growth initiatives for Binance products with an accent on market positioning, customer insights, and cross-functional execution. Focus on launching insights-driven marketing programs and scaling a world-class product marketing team.
Location: Taiwan, Taipei. Work-from-home arrangements available (varies by team).
Company
Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users.
What you will do
- Drive go-to-market (GTM) strategies across multiple product lines to achieve business outcomes.
- Define goals, audience positioning, and messaging for growth initiatives.
- Collaborate with business, marketing, and regional teams to align on priorities.
- Gather competitive and customer insights to inform product development and marketing plans.
- Launch and optimize insights-driven marketing programs through a culture of experimentation.
- Attract, coach, and develop a high-performing team of product marketers.
Requirements
- Strong interest and proven experience in the cryptocurrency and blockchain space.
- Track record of spearheading successful launches and high-impact marketing campaigns.
- Proven ability to lead and influence cross-functional teams in a collaborative environment.
- Extensive experience with analytical concepts such as LTV and incrementality.
- Exceptional written and verbal communication skills for stakeholder management.
- Entrepreneurial spirit with the ability to operate strategically and operationally.
Culture & Benefits
- Opportunity to shape the future of the global blockchain ecosystem.
- Collaboration with world-class talent in a flat organizational structure.
- High level of autonomy in a fast-paced, innovative environment.
- Competitive salary and comprehensive company benefits.
- Flexible work-from-home arrangements.
- Opportunities for continuous learning and rapid career growth.
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