Sr. Marketing Executive (B2B Events)

TL;DR

Sr. Marketing Executive (B2B Events): Driving integrated, data-informed marketing to grow audiences and brand awareness for global industry platforms with an accent on digital campaign operations and performance optimization. Focus on managing paid media channels, SEO/SEM strategies, and end-to-end campaign execution across multi-channel touchpoints.

Location: Taipei, Taiwan (Onsite)

Company

hirify.global is a global events company that creates large-scale branded platforms for various industry markets through exhibitions, conferences, and digital content.

What you will do

• Co-develop annual marketing plans, budgets, and channel mixes aligned with business goals and event timelines.
• Plan and execute paid media campaigns across Meta, LinkedIn, and Google Ads to meet CPA/ROAS targets.
• Manage website content via WordPress, implementing SEO/SEM best practices to improve discoverability.
• Own email marketing strategy, including segmentation, automation, and deliverability optimization.
• Develop social media calendars and brief/review creative assets using Adobe Creative Cloud.
• Analyze campaign performance using GA4 and ad dashboards to drive actionable optimizations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• 8 years of experience in digital marketing, preferably within B2B events or exhibitions.
• Hands-on proficiency with Meta, LinkedIn, Google Ads, and GA4.
• Experience with Website CMS (WordPress) and basic HTML/CSS knowledge.
• Proficiency in Chinese (written and spoken) is required.
• Excellent writing and editing skills in English.

Nice to have

• Experience with virtual event platforms such as Zoom or ON24.
• Familiarity with CRM processes, lead scoring, and Salesforce integration.
• Basic data visualization, dashboarding skills, and A/B testing framework experience.
• Experience managing external agencies and negotiating media/creative deliverables.

Culture & Benefits

• Welcoming culture with in-person and online social events and diversity networks.
• Professional development via bespoke training, mentoring, and LinkedIn Learning access.
• Volunteer opportunities (up to 4 days per year) with charity match funding.
• Annual leave and a flexible perk to work from almost anywhere for up to four weeks a year.
• Company-funded private medical cover and a ShareMatch shareholder scheme.