Paid Acquisition Manager (Marketing)

TL;DR

Paid Acquisition Manager (Marketing): Defining and executing paid media strategies for the French market to drive sustainable user acquisition and brand visibility with an accent on multi-channel campaign optimization. Focus on managing large-scale budgets across Search, Social, and Display, and translating performance data into strategic growth recommendations.

Location: Hybrid: Must be based in Paris, France (2 days per week in office)

Company

World's leading community-based travel app enabling millions of members to carpool or travel by bus across 21 countries.

What you will do

• Own the paid acquisition strategy and performance for France across hirify.global and hirify.global Bus.
• Set up and optimize campaigns across platforms including Google Ads, Meta, and TikTok.
• Manage and allocate budgets across channels to maximize acquisition volume and efficiency.
• Develop and execute structured testing roadmaps for creatives, audiences, and landing pages.
• Analyze profitability and conversion metrics to provide forecasts and budget recommendations.
• Collaborate with Product, Data, and Creative teams to improve tracking and measurement.

Requirements

• 3+ years of hands-on experience in paid acquisition or performance marketing.
• Proven expertise in managing significant paid media budgets and multi-channel campaigns (especially Google Ads and Meta Ads).
• Fluent French and professional English proficiency required.
• Strong analytical skills to translate performance data into actionable decisions.
• Ability to independently own campaigns from planning through to reporting.

Nice to have

• Experience managing both web and app acquisition campaigns.
• Familiarity with GTM, Adjust, and Tableau.
• Experience in marketplace, travel, mobility, or consumer technology environments.

Culture & Benefits

• Hybrid work model with financial support for home office equipment.
• Healthcare coverage (Alan) and local meal plan (Swile card).
• Generous leave policy including minimum 25 days holiday and extended parental leave.
• Employee Stock ownership plan and personal growth via mentorship and training.
• Unique perks like free unlimited carpooling and bus rides.

Hiring process

• Introductory video call with Talent Acquisition.
• Deep-dive interview with the Paid Acquisition Lead.
• Hard skills exercise followed by a video call with Product and Marketing stakeholders.
• Final video call with the VP of Growth.