Lifecycle & CRM Manager (Fintech)

TL;DR

Lifecycle & CRM Manager (Fintech): Driving active customer engagement and maximizing lifetime value through intelligent segmentation and retention strategies with an accent on behavior-triggered communications and churn reduction. Focus on building predictive models to identify churn risk, optimizing trigger logic, and designing winback campaigns for the APAC region.

Location: Onsite in Singapore (Raffles Place)

Company

IG is a FTSE 100 fintech operating across five continents, specializing in retail trading and investment since 1974.

What you will do

• Design and implement real-time engagement campaigns based on trading behavior and market events.
• Optimize trigger logic, timing, and frequency to maximize engagement without user fatigue.
• Develop retention strategies and predictive models to identify and mitigate churn risk.
• Create and execute winback campaigns to reactivate dormant and lapsed customers.
• Conduct A/B tests on messaging, timing, and channel strategies for triggered communications.
• Collaborate with product and analytics teams to map key engagement and churn moments.

Requirements

• 3+ years of experience designing lifecycle campaigns in CRM/marketing automation platforms.
• Advanced proficiency with SQL and marketing analytics tools.
• Proven experience with predictive analytics or building predictive models.
• Strong knowledge of customer lifecycle marketing and engagement frameworks.
• Understanding of real-time decisioning and event-based marketing.
• Must be located in or able to work onsite in Singapore.

Nice to have

• Familiarity with financial services products and trading behavior.