Brand Manager (AI)

TL;DR

Brand Manager (AI): Managing Legora's brand presence in the US and APAC markets with an accent on brand consistency, regional strategy, and multi-channel execution. Focus on scaling the brand in the US market, coordinating regional campaigns, and optimizing workflows using AI tools.

Location: On-site in New York City

Compensation: $178K – $230K

Company

Legora is an AI-native workspace designed for legal professionals to increase speed and precision in document analysis and workflow management.

What you will do

• Own brand consistency and quality across all US and APAC touchpoints.
• Shape regional brand strategies and identify opportunities to align with global goals.
• Develop campaign and media plans in collaboration with the Media Buyer and Marketing Directors.
• Act as the bridge between the global brand team in Stockholm and regional marketing stakeholders.
• Oversee physical brand experiences, including events, merchandise, and gifting.
• Integrate AI tools into research, planning, and execution workflows.

Requirements

• 5+ years of experience in brand or marketing within high-growth tech or premium consumer brands.
• Proven experience working within or with the US and/or APAC markets.
• Ability to think strategically and connect regional needs with global brand direction.
• Experience managing brand presence in physical spaces (events, merch).
• Strong cross-functional collaboration skills across different time zones.
• Must be based in New York City (On-site)

Nice to have

• Strong instinct for campaign and media planning.
• Experience building category-defining brands in high-growth environments.

Culture & Benefits

• High-performance culture focused on ownership and "mission before ego".
• Direct, ego-free feedback loop to drive excellence.
• Opportunity to work at a company with $100M+ ARR scaling globally.
• Collaborative environment working with world-class performers.
• Inclusive and diverse workplace as an Equal Opportunity Employer.