Analytics Engineer (Marketing Data)

TL;DR

Analytics Engineer (Marketing Data): Owning the accuracy, reliability, and scalability of marketing data and tracking ecosystems across UK and global markets with an accent on event tracking, CDP management, and data quality. Focus on implementing server-side tracking, optimizing signal quality for ad platforms, and ensuring GDPR compliance.

Location: Hybrid (3 days a week in the London office)

Company

hirify.global is a digital healthcare company, part of Hims & Hers, focused on building a preventive healthcare ecosystem with a strong emphasis on weight management programs.

What you will do

• Implement and maintain end-to-end marketing event tracking across web and app surfaces using GTM and Segment.
• Manage Segment event pipelines, schemas, and destination mappings to ensure reliable data flow into BigQuery and CRM tools.
• Monitor data accuracy, building automated checks for schema drift, anomalies, and discrepancies across platforms.
• Improve signal quality for bidding algorithms through enhanced conversions, hashed PII, and server-side conversion APIs.
• Ensure tracking configurations are compliant with GDPR and ePrivacy regulations.
• Develop dashboards and alerts to provide marketing stakeholders with trusted reporting on tracking health.

Requirements

• 3–5 years of experience in analytics engineering, marketing data, or tracking implementation.
• Strong hands-on experience with Google Tag Manager (both web and server-side).
• Experience with Segment or a comparable CDP (schema management and event governance).
• Proficiency in SQL, specifically within BigQuery, for validating tracking data.
• Deep understanding of marketing pixels for Meta, Google Ads, and TikTok.
• Familiarity with dbt or similar transformation tools.

Nice to have

• Experience with Consent Management Platforms like OneTrust or Cookiebot.
• Exposure to attribution modelling, MMM, or incrementality frameworks.
• Experience working in regulated industries or across multiple jurisdictions.

Culture & Benefits

• Equity stake through an employee options program.
• Flexible hybrid work model with a modern HQ in Old Street, London.
• Professional development budget and 3 extra days of leave for up-skilling.
• Monthly wellness allowance.
• 25 days holiday plus bank holidays and enhanced parental leave.
• Collaborative environment with regular team socials and high talent bar.