Digital Marketing Specialist (Google Ads, SEO, Social Media)

TL;DR

Digital Marketing Specialist (Performance Marketing): Executing and optimizing multi-channel campaigns across paid search, social media, and organic channels with an accent on data-driven performance and ROI. Focus on managing Google Ads, improving SEO visibility, and driving engagement through continuous testing and analytical reporting.

Location: Must be based in Kenya or South Africa. Working hours: Must align with U.S. Business Hours.

Company

hirify.global is a recruitment and talent placement firm connecting professionals with growth-focused client opportunities.

What you will do

• Manage and scale Google Ads campaigns including search, display, and remarketing.
• Execute social media engagement strategies and support content scheduling.
• Improve SEO performance through keyword research, metadata optimization, and content updates.
• Analyze campaign data using Google Analytics 4 to identify growth opportunities.
• Prepare detailed performance reports with actionable insights and recommendations.
• Maintain documentation of all campaign updates and performance changes.

Requirements

• 3+ years of hands-on experience managing Google Ads and social media platforms.
• Proven experience with SEO tools such as SEMrush or Ahrefs.
• Strong understanding of performance metrics including CPC, CTR, conversions, and ROAS.
• Proficiency in Google Analytics 4.
• Excellent written communication and copywriting skills.
• Ability to work independently in a remote environment during U.S. business hours.

Nice to have

• Experience managing multiple client accounts.
• Background in E-commerce, SaaS, or B2B marketing.
• Familiarity with A/B testing frameworks and conversion rate optimization.

Culture & Benefits

• Performance-driven environment with clear accountability.
• Opportunity for multi-channel ownership across paid, social, and organic growth.
• Clear career progression paths into Performance Marketing Manager or Growth Lead roles.

Hiring process

• Initial screening call.
• Recruiter interview.
• Final interview.