Senior Data & Insights Analyst (AdTech)

TL;DR

Senior Data & Insights Analyst (AdTech): Driving targeting and measurement strategies for an omnichannel advertising platform with an accent on data operations, ad effectiveness research, and client-facing strategic consultations. Focus on managing end-to-end research projects, optimizing campaign performance, and leveraging proprietary data tools to deliver actionable insights.

Location: Must be based in Dallas, TX (Hybrid role)

Salary: $80,000–$90,000

Company

hirify.global is a leading omnichannel advertising platform that leverages predictive AI to connect quality media, brand creative, and context-driven addressability.

What you will do

• Support client-facing discussions regarding targeting capabilities and strategic data consultations.
• Manage end-to-end research projects from scoping and feasibility to execution and final delivery.
• Act as an expert user and advocate for proprietary data and insights tools.
• Respond to RFPs and participate in client QBRs to support the sales team's daily data needs.
• Collaborate across sales, account management, and data teams on research initiatives.
• Assist in campaign optimizations based on research-driven insights.

Requirements

• 2-4 years of experience in data operations or ad measurement within the advertising or research industry.
• Deep knowledge of the digital advertising industry, specifically audience targeting and ad effectiveness.
• Experience working with third-party data providers like Experian, Liveramp, or Nielsen.
• Strong analytical skills with the ability to translate technical data details into strategic marketing insights.
• Proven success in managing multiple projects and delivering actionable reports.
• Must be comfortable working in a hybrid environment in Dallas.

Nice to have

• Understanding of identity resolution and data matching techniques.
• Knowledge of omnichannel data and measurement nuances.
• Experience managing campaign effectiveness solutions like brand lift, attention, and incremental reach.

Culture & Benefits

• Collaborative and forward-thinking environment fostering innovation and continuous learning.
• Commitment to diversity and inclusion through active Employee Resource Groups.
• Competitive total rewards package including salary and comprehensive benefits.
• Opportunity to work with meaningful brands and advanced advertising technology.