обновлено 13 дней назад
Marketing Manager (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (iGaming): Leading the marketing strategy and execution for the Swedish market with an accent on sustainable growth, brand strengthening, and regulatory compliance. Focus on developing integrated marketing plans across media, CRM, and partnerships to drive customer acquisition and retention.
Location: Sliema, Malta; hybrid way of working
Company
is a GameTech company powering Betano across 20 markets, with more than 2,700 employees across three continents.
What you will do
- Own the marketing strategy and commercial priorities for the Swedish market.
- Define and monitor KPIs covering acquisition, registrations, first-time depositors, conversion, CPA, retention, customer value, and brand awareness.
- Plan and execute integrated campaigns across brand, media, performance marketing, CRM, affiliates, sponsorships, and partnerships.
- Manage the local marketing budget and optimise investment for measurable return.
- Lead campaign planning and localisation for Swedish audiences while collaborating with central Marketing, Commercial, Product, CRM, Performance Marketing, Content, and Creative teams.
- Monitor performance, competitors, market insights, and regulatory developments; prepare reports and recommendations for senior management.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in a marketing leadership role with a record of driving commercial growth.
- Strong understanding of the Swedish market, consumer behaviour, and media landscape.
- Experience with integrated online and offline campaigns, marketing budgets, data analysis, stakeholder management, and project management.
- Fluency in Swedish and English, both written and spoken.
- AI-first mindset with practical use of AI tools and assistants for productivity, problem-solving, and decision-making.
Nice to have
- Experience in online betting, iGaming, digital entertainment, or other regulated industries.
- Experience managing external agencies and strategic partnerships.
- Knowledge of responsible gaming principles and regulatory marketing frameworks.
Culture & Benefits
- Hybrid working model.
- Competitive pay and bonus scheme.
- Buddy-supported onboarding.
- Developmental 360° feedback framework.
- Family support and private health insurance for employees and their families.
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