B2B Graphic Designer

TL;DR

B2B Graphic Designer: Creating high-performing static ad creatives for cold audiences with an accent on B2B advertising psychology, conversion principles, and visual storytelling. Focus on translating go-to-market messaging and campaign strategy into compelling assets for LinkedIn, Meta, and Google Display.

Location: Must be based in Brazil, Costa Rica, or Mexico and available during Eastern Standard Time (EST).

Company

hirify.global is a talent sourcing partner hiring on behalf of their client.

What you will do

• Design high-converting static ad creatives for LinkedIn, Google Display, and Meta.
• Translate campaign briefs and messaging frameworks into compelling visual concepts.
• Produce multiple ad variations to support A/B testing across layouts, headlines, and CTAs.
• Collaborate with marketing and growth teams to align creative assets with performance goals.
• Develop design templates and repeatable frameworks for scalable ad production.
• Use AI tools to accelerate ideation and creative workflows.

Requirements

• 3+ years of experience creating B2B ad creatives for digital campaigns.
• Strong portfolio showcasing static ad creatives for major digital platforms.
• Expert proficiency with Adobe Creative Suite or Canva.
• Deep understanding of B2B audience conversion principles and messaging hierarchy.
• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT.
• Must be based in Brazil, Costa Rica, or Mexico and able to work EST hours.

Nice to have

• Experience working with performance marketing or demand generation teams.
• Familiarity with advertising metrics like CTR, CPC, and conversion rates.
• Experience creating motion graphics or animated ads.
• Background in SaaS, technology, or professional services marketing.
• Experience using project management tools like ClickUp, Asana, or Notion.

Hiring process

• Initial screening with hirify.global.
• Portfolio and creative review.
• Client interview focused on collaboration and campaign work.
• Final interview for alignment and expectations.