Senior MarTech Engineer (AI)

TL;DR

Senior MarTech Engineer (AI): Designing and building the technical backbone of the GTM marketing stack with an accent on tracking infrastructure, CDP architecture, and data pipelines. Focus on developing AI-powered automation systems, server-to-server integrations, and identity resolution to enable personalized multi-channel marketing.

Location: Must be based in the United States or Canada

Salary: $140,000 - $150,000 USD + equity

Company

Owner is an AI-native system that provides an all-in-one business management platform for local business owners, starting with the restaurant industry.

What you will do

• Own client-side and server-side tag implementation and maintain event tracking consistency across web and product.
• Build and maintain server-to-server conversion integrations (CAPI) for Meta, Google Ads, and other paid platforms.
• Architect the CDP data model and build pipelines to populate customer profiles with behavioral and transactional signal.
• Manage integrations between the martech stack (Braze, HubSpot) and core systems, ensuring high data quality.
• Develop AI-powered marketing workflows and agent-based systems to replace static engagement rules.
• Contribute to the MarketingOps technical roadmap and document systems and integrations.

Requirements

• 5–10 years of experience in marketing technology or technical marketing operations.
• Hands-on expertise with Tag Management and custom JavaScript.
• Experience building server-to-server (API/CAPI) conversion integrations.
• Working knowledge of CDP architecture and data modeling (e.g., Hightouch, Segment).
• Strong SQL skills for writing complex queries independently.
• Must be based in the United States or Canada.

Nice to have

• Direct experience with Hightouch, Braze, HubSpot, Salesforce, or Snowflake/BigQuery.
• Proficiency in Python for custom integrations or lightweight automation scripts.
• Hands-on experience building AI-powered workflows using LLMs (Claude, GPT).
• Experience in B2B SaaS, specifically within SMB or hospitality verticals.

Culture & Benefits

• Comprehensive health coverage.
• Remote-first workplace with unlimited PTO.
• Generous pre-IPO equity package.
• AI-forward environment emphasizing lean teams, high output, and agentic systems.

Hiring process

• Recruiter Screen: 30-minute alignment call.
• Hiring Manager Screen: 45-minute technical and architectural interview.
• Case Study: Exercise focused on tracking infrastructure and Meta/Google best practices.
• Full Round: Interviews with cross-functional partners.
• Final Round: Conversation with senior leadership.