Product Marketing Manager (Regulated Industries)

TL;DR

Product Marketing Manager (Regulated Industries): Driving the go-to-market strategy and narrative for public sector and highly regulated markets with an accent on compliance frameworks like FedRAMP and complex procurement cycles. Focus on building differentiated messaging, enabling field teams, and translating technical platform capabilities into compelling stories for government stakeholders.

Location: Must be based on the US East Coast (preference for Washington DC/Maryland metro area). US citizenship required. Approximately 40% travel required.

Salary: $165,000 – $180,000 + equity

Company

Tines is an intelligent workflow automation platform that integrates with any API-enabled service to drive business results for security, IT, and engineering teams.

What you will do

• Own and evolve the go-to-market narrative for public sector and regulated industries.
• Partner with product, legal, and security teams to translate compliance requirements into market-facing materials.
• Create high-impact assets including pitch decks, white papers, and technical briefs.
• Enable commercial and technical teams with playbooks, talk tracks, and training.
• Support product launches by tailoring messaging for government buyers and technical evaluators.
• Provide competitive intelligence and thought leadership on AI in regulated sectors.

Requirements

• 7+ years of experience in B2B product marketing with a focus on public sector or regulated markets.
• US citizenship is required due to government customer engagement.
• Must be based on the US East Coast, preferably in the Washington DC or Maryland metro area.
• Familiarity with public sector procurement and compliance frameworks like FedRAMP.
• Ability to translate complex technical concepts into approachable narratives.
• Ability to travel approximately 40% of the time for customer events and team on-sites.

Culture & Benefits

• Values-driven culture focused on Simplicity, Speed, and Soundness.
• Commitment to individual curiosity, growth, and integrity.
• Equal opportunity employer fostering a diverse and inclusive environment.
• Opportunity to work in a fast-moving, high-growth technology company.