Marketing Director - Asia

Location: Manila, Philippines; onsite

Company

hirify.global operates Ticketmaster, a global ticket marketplace and provider of enterprise tools and services for the live entertainment industry.

What you will do

• Lead and manage a regional marketing team supporting Thailand, Taiwan, Singapore, Japan, and the Philippines.
• Apply global marketing frameworks to local campaigns for sports, concerts, festivals, musical theatre, clubs, and other live events.
• Partner with clients and sales teams on marketing plans, tenders, proposals, event delivery, and post-event performance reviews.
• Manage owned, earned, and paid channels, including paid media campaigns, lifecycle communications, and fan engagement initiatives.
• Collaborate with Marketing Technology, Insights, Communications, Content, Operations, and Global Music teams on automation, attribution, reporting, and campaign efficiency.
• Monitor market and competitor trends while improving client satisfaction, campaign outcomes, and fan experience.

Requirements

• 5+ years of experience in a senior client marketing role across B2B and B2C environments.
• Experience planning and executing paid media campaigns using platforms such as Meta Business Manager, TikTok Business Manager, and advertising automation tools.
• Experience managing large media budgets, driving ROI, and optimising performance using campaign, event, and audience data.
• Hands-on experience with Salesforce Marketing Cloud, Braze, or equivalent customer engagement platforms, including lifecycle campaign development.
• Strong project management, communication, presentation, stakeholder management, analytical, and problem-solving skills.
• Fluency in English and Japanese is required.

Nice to have

• Additional proficiency in Thai or Mandarin.
• Experience with multichannel paid social campaigns, programmatic media, e-commerce, inventory management, pixel management, or marketing measurement tools.

Culture & Benefits

• Inclusive environment focused on belonging, equal opportunity, integrity, reliability, and teamwork.
• Support for balancing work and home life.
• Opportunities for professional and personal development, new experiences, and learning from experienced colleagues.
• Work in the live entertainment industry with teams supporting millions of fans and clients worldwide.