Senior Marketing Automation Lead

Location: Quezon City, Manila, Philippines

Company

hirify.global develops sustainable climate technologies, including HVACR, cold-chain, compression, controls, software, and monitoring solutions for residential, commercial, and industrial applications.

What you will do

• Develop, test, deploy, and optimize email marketing campaigns using Salesforce Marketing Cloud and Litmus.
• Build and maintain forms, landing pages, audience segments, and automated customer journeys.
• Configure and optimize Journey Builder programs and Automation Studio workflows.
• Write and maintain SQL queries and develop personalized dynamic content with AmpScript.
• Perform quality assurance, validation, troubleshooting, and deployment readiness reviews.
• Partner with Marketing, Sales, CRM, and business stakeholders to improve marketing automation processes and execution quality.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, Information Systems, Computer Science, or a related field.
• 4+ years of hands-on experience with enterprise Salesforce Marketing Cloud Engagement, including email campaigns, audience journeys, forms, and landing pages.
• Experience with Journey Builder, Automation Studio, SQL, AmpScript, Contact Builder, Salesforce CRM integration, and quality assurance testing.
• Experience with Litmus or similar platforms for email testing, deployment validation, and quality assurance.
• Ability to independently build, troubleshoot, optimize, and execute complex marketing automation solutions.
• Strong communication, collaboration, organization, analytical, troubleshooting, and problem-solving skills.

Nice to have

• Experience with LinkedIn Lead Gen Forms, Meta Lead Ads, and other lead acquisition platforms.
• Experience with APIs, webhooks, Zapier, and integrations between lead sources, Salesforce CRM, and marketing automation platforms.
• Knowledge of lead management, lead routing, campaign attribution, and customer lifecycle marketing.
• Experience supporting global, multi-region marketing programs and cross-functional teams.
• Salesforce Marketing Cloud Email Specialist or Administrator certification, project management tool familiarity, and experience using AI tools such as Copilot or Claude.

Culture & Benefits

• Collaborative environment with exposure to global stakeholders and enterprise-scale marketing programs.
• Opportunities for continuous learning, professional development, and Salesforce ecosystem advancement.
• Flexible and competitive benefits plans, including paid parental leave, vacation, and holiday leave.
• Inclusive workplace focused on sustainability, collaboration, and employee development.