Associate, Marketing

TL;DR

Associate, Marketing (Marketing Operations): Support campaign execution for insurance products in Hong Kong with an accent on campaign planning, digital campaign execution across channels, and ongoing performance monitoring. Focus on building accurate offer and content workflows, coordinating with agencies and stakeholders, and using competitor/consumer insights to improve marketing programs.

Company

hirify.global is a financial products platform serving millions of users across Greater Southeast Asia.

What you will do

• Formulate marketing plans and strategies for new product launches and improved market penetration.
• Manage campaign schedules, offer details, and tracking using an offer log and project management tool (Monday.com).
• Execute digital marketing campaigns and develop marketing materials (e.g., FB/IG ads, Google ads, eDM, T&C, campaign page creation).
• Create campaign briefs and creative briefs, and coordinate with agencies to deliver assets on time.
• Monitor and optimize campaign performance to drive sustainable, profitable growth.
• Review platform content accuracy and operational efficiency; analyze competitors and consumer insights; report issues and suggest process improvements.

Requirements

• Location: Fully remote role to be based in Malaysia; prioritize candidates based in Malaysia and able to work without visa sponsorship.
• Bachelor’s degree in business, marketing, digital media, or related field.
• 2+ years of marketing experience, ideally campaign management and digital media planning (preferably in finance services).
• Hands-on experience using AI and Canva for content and visual creation.
• Language: Full professional proficiency in Cantonese and English is a must; proficiency in Traditional Chinese.
• Strong communication, organization, attention to detail, and proactive problem-solving in a fast-changing environment.

Culture & Benefits

• Competitive salary and benefits including insurance and a mental wellness program.
• Paid leave options: annual leave, birthday leave, tenure leave, and international remote work leave.
• Professional trainings, career advancement, and internal mobility opportunities.
• International, collaborative environment with opportunities to shape marketing voice and influence market strategy.

Hiring process

• Interviews and evaluations focused on marketing operations/campaign execution experience and language proficiency.
• Final selection through the company’s authorized recruitment channels.