VIP User Operation Senior Specialist (Crypto)

Location: Hong Kong; remote-first work-from-home arrangement may vary depending on the role and team.

Company

Binance operates a global blockchain ecosystem offering cryptocurrency trading, finance, payments, institutional services, education, research, and other digital-asset products.

What you will do

• Lead the lifecycle operations strategy for VIP and high-value users, covering acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.
• Build user segmentation models based on asset size, trading behavior, activity level, and preferences, and develop differentiated operational strategies.
• Improve VIP retention, engagement, conversion, product penetration, and asset growth through membership benefits, campaigns, loyalty programs, gamification, targeted outreach, and personalized services.
• Design referral, invitation, advocacy, and word-of-mouth programs for premium user segments.
• Lead A/B testing, personalized engagement initiatives, lifecycle programs, and VIP monitoring frameworks to identify opportunities and improve operational efficiency.
• Collaborate with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams to improve VIP experience and execute complex initiatives.

Requirements

• Experience managing VIP, high-net-worth, or key user segments, with successful results in retention, engagement, conversion, repeat activity, or asset growth.
• At least 5 years of experience in the internet industry, including at least 3 years in senior user operations, VIP operations, or growth roles.
• Strong knowledge of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies.
• Familiarity with marketing automation platforms, CRM systems, and user operation tools.
• Strong analytical skills, including building monitoring frameworks, validating hypotheses, identifying issues through data, and developing actionable solutions.
• Fluent English and Mandarin required, with the ability to work with global teams, overseas partners, and relevant stakeholders.

Nice to have

• Experience in e-commerce, fintech, trading platforms, wealth management, or related sectors.
• Experience working with multi-line products and complex user journeys.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Work in a global, user-centric organization with a flat structure.
• Autonomy in a fast-paced and innovative environment.
• Career growth and continuous learning opportunities.
• Competitive salary and company benefits.