Manager, Retail Media Strategy & Activation

TL;DR

Manager, Retail Media Strategy & Activation (Retail Media): Leading key client relationships and retail media network strategies with an accent on platform activation, performance optimization, and team mentorship. Focus on driving measurable ROAS across ecosystems like Criteo, Walmart Connect, and Target Roundel through data-driven narratives and operational excellence.

Location: New York

Compensation: $94,500 – $115,500 (Total Cash)

Company

A data-driven marketing agency acting as a strategic partner for brands to manage paid digital media and CRM channels.

What you will do

• Serve as the strategic lead across Retail Media Networks (RMNs) including Walmart Connect and Target Roundel.
• Act as the primary point of contact for clients, translating complex retail data into strategic narratives.
• Lead campaign strategy, planning, and optimization to drive measurable business outcomes and ROAS.
• Oversee hands-on execution within retail aggregation platforms with a deep focus on Criteo.
• Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts.
• Collaborate with internal teams to align platform strategies with overarching client business goals.

Requirements

• 3–5+ years of experience in digital media planning, activation, and performance marketing.
• Proven, hands-on experience activating retail media through Criteo is required.
• Experience managing and developing a team of 2+ direct reports.
• Strong analytical acumen with proficiency in Excel (pivots, VLOOKUPs).
• Exceptional presentation, written, and verbal communication skills.
• Must be based in or able to work from New York.

Nice to have

• Experience with Walmart Connect or Target Roundel.
• Familiarity with retail media management tools such as Pacvue or Skai.
• Bachelor’s degree with a relevant major.

Culture & Benefits

• Comprehensive healthcare, dental, and vision insurance.
• 401k contributions and unlimited PTO.
• Monthly wellness, mobile, and internet stipends.
• Annual learning and tuition stipends for professional development.
• Parental leave program (up to 16 weeks).
• Annual 4-week work-from-anywhere policy.