Marketing Manager (Healthtech)

TL;DR

Marketing Manager (Healthtech): Planning and executing cross-channel marketing initiatives for a D2C telemedicine brand with an accent on lifecycle marketing, paid media creative production, and conversion rate optimization. Focus on managing end-to-end campaigns across email, SMS, and social media to drive customer acquisition and retention.

Location: Remote (Canada)

Company

hirify.global builds large and fast-growing D2C telemedicine brands focusing on the next generation of virtual healthcare experiences.

What you will do

• Plan and execute cross-channel marketing initiatives and manage marketing calendars and documentation.
• Develop and manage lifecycle campaigns across email and SMS to support customer onboarding and retention.
• Oversee creative production for paid media channels (Meta, Google, etc.), including briefs and testing approaches.
• Coordinate website updates and landing page projects to align with conversion objectives and campaign goals.
• Produce and distribute educational content across various marketing channels to support growth.
• Lead social media planning, content calendar execution, and engagement across priority platforms.

Requirements

• 3–7 years of hands-on marketing experience in early-stage or fast-moving environments.
• Direct ownership of campaign execution in areas like content production, social media, paid social, LCM, or CRO.
• Proven ability to run end-to-end campaigns across multiple channels without heavy oversight.
• Ability to utilize performance results to prioritize work and implement improvements.
• Strong organization and communication skills for effective collaboration with leadership and external partners.
• Must be based in Canada.

Nice to have

• Experience in health, wellness, or regulated consumer brands.
• Familiarity with email/SMS platforms and social scheduling tools.

Culture & Benefits

• Flexible working hours.
• Remote work environment.
• Fun and casual work atmosphere.
• Opportunity to work with a diverse, global team.