Senior Campaign Analyst (Marketing Analytics)

TL;DR

Senior Campaign Analyst (Marketing Analytics): Automating and optimizing data-driven reporting for global entertainment marketing campaigns with an accent on KPI definition, dashboard design, and data sanity. Focus on deriving actionable insights from complex datasets across Meta, TikTok, and DV360 to drive campaign performance.

Location: Hybrid in Berlin, Germany

Company

hirify.global provides data-driven digital marketing and owns the world's largest streaming guide for the entertainment business.

What you will do

• Collaborate with the Business Intelligence department to maintain accurate KPIs and campaign dashboards.
• Accelerate the reporting process by designing dashboards and providing data for weekly and monthly reports.
• Ensure data quality and sanity within internal tools like Thoughtspot and Lightdash, as well as external dashboards.
• Proactively identify optimization potential within media campaigns to improve performance.
• Conduct benchmarking and forecasting activities to guide strategy.

Requirements

• Proven experience in marketing analytics with a deep understanding of digital marketing channels and business models.
• Deep knowledge of Meta, TikTok, and DV360 and their relevant KPIs.
• Exceptional proficiency in Excel and Google Spreadsheets for efficient report setup from multiple sources.
• Strong communication skills to convey technical information clearly to non-technical stakeholders.
• English: C1 (Great conduct) required.

Nice to have

• German language proficiency.

Culture & Benefits

• Open-minded and international team focusing on collaboration and meaningful work.
• Permission-less environment that promotes innovation and value delivery without overcomplication.
• Commitment to personal and professional growth in a supportive atmosphere.
• Flexible hybrid work model with an inviting office culture in Berlin.