Head of Growth Marketing (HealthTech)

Всім привіт!

Маю пропозицію Head of Growth Marketing в продуктовій Health tech компанії з subscription app model of business.

Directions of work:
• Own the experimentation roadmap for the web funnel, driving continuous improvements in conversion and revenue metrics.
• Design, launch, and analyze A/B tests across the customer journey, from hypothesis generation to implementation of winning solutions.
• Prioritize growth opportunities based on quantitative data, user behavior insights, and business impact.
• Identify and validate new experiment ideas through competitor research, pricing analysis, and market trends.
• Monitor and improve key business metrics such as Conversion Rate (CR), Average Revenue Per User (ARPU), and Lifetime Value (LTV).
• Collaborate cross-functionally with Product Design, Engineering, and Analytics teams to deliver and evaluate experiments.

The necessary skills and experience for this role:
• 3+ years of experience in Growth Marketing, Product Growth, or Product Management roles within B2C subscription businesses.
• Hands-on experience running A/B tests, including hypothesis development, experiment design, execution, and performance analysis.
• Demonstrated success in improving purchase conversion and monetization metrics.
• Experience optimizing web-based acquisition and monetization funnels,
• Strong analytical skills with the ability to translate data into actionable product decisions.
• Experience working with key growth and monetization metrics such as CR, ARPU, LTV, retention, and revenue uplift.
• English (B2+) level or higher.
Nice to Have
• Experience in HealthTech, Wellness products.
• Experience scaling successful growth experiments across multiple products, markets, or customer segments.
• Experience working in fast-growing product startup.

#remote #marketing #growth #B2C #Headofmarketing #growthmarketing

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