Senior Insights Analyst (Product Analytics)

TL;DR

Senior Insights Analyst (Product Analytics): Designing and optimizing product-led growth funnels to drive Enterprise pipeline and expansion with an accent on user segmentation and monetization strategies. Focus on applying statistical modeling and A/B testing to uncover growth opportunities and translate complex data into actionable business recommendations.

Location: Barcelona

Company

hirify.global is a brand visibility platform empowering marketers to command their online presence through AI-driven insights and SEO authority.

What you will do

• Design and optimize product-led growth funnels to increase Enterprise pipeline and conversion.
• Segment users based on usage patterns, customer attributes, and risk signals to define product limits and monetization strategies.
• Develop analytical frameworks to track user segments, product adoption, and key business outcomes.
• Perform A/B testing and statistical modeling to evaluate outcomes and identify revenue opportunities.
• Create dashboards and visualizations to translate complex data into actionable recommendations for senior management.
• Lead end-to-end analytics projects and mentor other data analysts to support their professional growth.

Requirements

• Bachelor's degree in Economics, Mathematics, Statistics, Computer Science, or a related field.
• 5+ years of experience in product analytics, data analysis, or BI with proven impact on business outcomes.
• Advanced proficiency in SQL and experience working with large-scale relational databases.
• Strong foundation in statistics, probability, and quantitative analysis.
• Hands-on experience designing, running, and interpreting A/B tests and experiments.
• Proven ability to partner with and influence senior stakeholders through data storytelling.

Nice to have

• Master's degree in a quantitative field.
• Experience with BI tools such as Tableau.
• Experience working on pricing, packaging, and Enterprise growth initiatives.
• Experience mentoring analysts or improving analytical maturity within a team.
• Interest in leveraging AI to improve analytical workflows.

Culture & Benefits

• Unlimited PTO.
• Hobby and team building budget allowance.
• Employee Support Program and financial aid for family loss.
• Employee Resource Groups.
• Award-winning inclusive workplace focusing on diversity and equity.

Hiring process

• Resume review by Talent Acquisition with feedback typically provided within three working days.
• In-depth interviews focused on professional background, work style, and personality.
• Productive online meetings requiring camera and screen sharing for presentations.