Senior Insights Analyst (Product Analytics)

TL;DR

Senior Insights Analyst (Product Analytics): Designing and optimizing product-led growth funnels to drive Enterprise pipeline and expansion with an accent on user segmentation, monetization strategies, and product adoption. Focus on applying advanced statistical modeling and A/B testing to uncover growth opportunities and translate complex data into actionable business recommendations.

Location: Limassol, Cyprus

Company

hirify.global is a leading brand visibility platform that provides AI-driven insights across SEO, content marketing, and paid media to help marketers command their online presence.

What you will do

• Design and optimize product-led growth funnels to increase Enterprise pipeline, conversion, and expansion.
• Identify and segment users based on product usage, attributes, and risk signals.
• Analyze usage patterns to define product limits, packaging, and monetization strategies.
• Develop analytical frameworks to track user segments, funnel performance, and product adoption.
• Evaluate the impact of pricing and business changes using statistical modeling and A/B testing.
• Create dashboards and present actionable insights to senior and top management.

Requirements

• Bachelor's degree in Economics, Mathematics, Statistics, Computer Science, or a related field.
• 5+ years of experience in product analytics, BI, or similar roles with proven business impact.
• Advanced proficiency in SQL and experience with large-scale relational databases.
• Strong foundation in statistics, probability, and quantitative analysis.
• Hands-on experience designing and interpreting experiments and A/B tests.
• Ability to own analytical projects end-to-end in a fast-paced environment.

Nice to have

• Master's degree in a quantitative field.
• Experience with BI tools such as Tableau.
• Background in pricing, packaging, or Enterprise growth initiatives.
• Experience mentoring other analysts.
• Interest in leveraging AI to improve analytical workflows.

Culture & Benefits

• Unlimited PTO.
• Hobby and team building budget allowance.
• Employee Support Program and financial aid for family loss.
• Employee Resource Groups.
• Inclusive environment recognized by multiple Diversity and DEI awards.

Hiring process

• Resume review by Talent Acquisition with feedback typically within three working days.
• In-depth interviews covering professional background and personality.
• Online meetings requiring camera and screen sharing for productivity.