CRM Manager (iGaming)

TL;DR

CRM Manager (iGaming): Designing and optimizing end-to-end CRM journeys and retention campaigns with an accent on increasing player lifetime value (LTV) and reducing churn. Focus on developing localized strategies for the Latin American market, behavioral segmentation, and integrating gamified product features.

Location: Must be based in Europe

Company

An international online gaming company specializing in sports betting and casino services with a strong focus on the Latin American market.

What you will do

• Design, launch, and optimize end-to-end CRM journeys, including welcome promotions, retention, and reactivation campaigns.
• Execute localized CRM strategies specifically for Latin American players to increase LTV and reduce churn.
• Define and evolve behavioral, value-based, and lifecycle customer segmentation for targeted promotions.
• Collaborate with the Product team to integrate gamified features into the CRM lifecycle.
• Propose, test, and scale new promotional mechanics and offers based on data analysis.
• Monitor and analyze key CRM performance metrics to translate data into actionable communication strategies.

Requirements

• 1-2 years of experience in CRM, Gamification, Retention, or Product Marketing within the iGaming industry.
• Strong understanding of player lifecycles, retention mechanics, and bonus systems.
• Proven experience working with segmentation and player data.
• Ability to design loyalty programs, missions, tournaments, and promotions.
• Proficiency with BI tools, spreadsheets, and performance reporting.
• Must be based in Europe.

Culture & Benefits

• Global medical coverage and a strong focus on health and wellness.
• Compensation for gym memberships, stomatology, and psychological services.
• Performance-driven rewards system.
• Opportunities for professional growth within a dynamic, international work environment.