Head of Influencer Marketing

TL;DR

Head of Influencer Marketing (Growth Marketing): Designing and scaling the influencer and creator partnership strategy to drive revenue for crowdfunding and e-commerce clients with an accent on cross-platform campaign lifecycle management and ROI optimization. Focus on building the internal playbook, mentoring a team of specialists, and nurturing high-impact relationships with creators.

Location: Remote

Company

Growth marketing agency specializing in driving revenue for crowdfunding and e-commerce success.

What you will do

• Architect and scale the influencer marketing practice from the ground up, designing frameworks and creative standards.
• Develop and nurture a diverse network of trusted creators across TikTok, Instagram, YouTube, and emerging platforms.
• Lead the entire campaign lifecycle, from translating client goals into briefs to delivering post-campaign ROI analysis.
• Hire, coach, and mentor a team of influencer specialists to foster a culture of accountability and creativity.
• Establish clear KPIs and measure performance against business goals to drive awareness and conversion.
• Stay ahead of creator economy trends, algorithm shifts, and monetization changes to keep clients competitive.

Requirements

• 4+ years of experience in influencer marketing, with substantial experience in an agency environment.
• Demonstrated success in architecting and executing high-impact, cross-platform campaigns.
• Leadership experience in mentoring team members or managing complex projects.
• Strategic and analytical mindset with the ability to connect data to real business results.
• A solid existing network of creator relationships and strong negotiation skills.
• Ability to thrive in an ambiguous startup environment and build processes from scratch.

Culture & Benefits

• Competitive compensation.
• Full remote flexibility.
• International collaboration with diverse teams.
• Professional autonomy and significant growth opportunities.
• Exposure to the marketing industry and professional development support.