Influencer Marketing Program Manager (Gaming)

TL;DR

Influencer Marketing Program Manager (Gaming): Planning and executing creator campaigns for a large gaming franchise with an accent on community engagement, creator outreach, and campaign operations. Focus on identifying authentic partners, managing end-to-end deliverable workflows, and analyzing performance metrics to drive brand awareness.

Location: Remote (Must be based in the US)

Salary: $85,000 – $90,000 per annum

Company

A technology solutions firm that helps organizations leverage cutting-edge technology to create new revenue streams and business lines.

What you will do

• Plan and execute influencer campaigns aligned with franchise priorities, launches, and cultural moments.
• Manage day-to-day operations, including creator outreach, briefing, scheduling, and deliverable tracking.
• Collaborate with cross-functional stakeholders to translate campaign goals into actionable creator plans and workflows.
• Identify and recommend creators who align with brand values, audience goals, and community expectations.
• Monitor gaming trends and platform behaviors across YouTube, Twitch, TikTok, and Instagram.
• Track influencer campaign performance and prepare insight-driven recaps and reporting dashboards.

Requirements

• 5+ years of professional experience in marketing, communications, entertainment, or gaming.
• 2+ years of experience specifically in influencer marketing or creator partnerships.
• 3+ years of experience working in the gaming sector (e.g., publisher, platform, or esports organization).
• Proven track record of managing influencer campaign workstreams from outreach to final approval.
• Strong understanding of social ecosystems including YouTube, Twitch, TikTok, and Instagram.
• Analytical ability to review performance metrics and turn insights into actionable strategy.

Nice to have

• Experience supporting influencer campaigns for large, global gaming franchises.
• Strong familiarity with how gaming creators drive audience engagement and fandom growth.
• Creative portfolio or samples of prior social/influencer work.
• Ability to balance brand guidelines with creator authenticity.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• 401k program and Flexible Spending Account (FSA).
• Competitive PTO offerings and Parental Leave.
• Opportunities for professional growth and development.